Advertisements are undoubtedly works of art. Connecting with an audience, evoking their emotions, and challenging their perceptions in a brief timeframe is not an easy task. The creative individuals that are behind these ads, the producers, creative directors, editors, etc., deserve a round of applause. We’ve monitored advertising work from around the world and wanted to share some of our favorites of 2014:
5. Beats by Dre – “The Game Before The Game”
Leading athletes from around the world reveal their pre-game rituals in this emotional, yet energizing ad. Beats headphones come into play for all of them as the players dispel any doubts and prepare for victory. We love the combination of song, “Jungle” by X Ambassadors & Jamie N Commons, and original score by Michael Einziger and Annmarie Simpson.
4. Lurpak Cook’s Range – “Adventure Awaits”
Agency: Wieden + Kennedy, UK
Being simple, beautifully shot, and transformative earned this ad a nod from us. Plus, we can never tire of hearing Strauss’ Also sprach Zarathustra.
3. Save the Children – “Most Shocking Second A Day Video”
Agency: Don’t Panic
It’s time to tug at the heart strings. This PSA was created for the Save the Children Organization to raise awareness of violence in Syria. It reveals a young girl’s life in one-second spurts, showing her situation going from normal to tragic in a very short amount of time. We’re a music licensing company, but we also understand the importance of silence in a creation. Would music have added anything? We want to know your opinion.
2. TVC Thai Life Insurance – “Unsung Hero”
Agency: Ogilvy + Mather Bangkok
No time to recover from the previous ad, because we have another tear-jerker for you (sorry, we’re relentless). This ad follows the unsung hero delivering daily acts of kindness, not out of personal or financial gain, but out of good. Watch to see what he receives in return. They so successfully play on your emotions, even with the light-hearted score.
1. Moto360 – “A Watch for our Times”
We’d like to crown Droga5 and for this fantastic Moto360 campaign. It’s clean-cut, simple, short, and hilarious. Luxury advertising cliches, right down to the refined, shimmering music, are used and then lampooned in a hilarious way. Take a look at the different spots here.
We’re lucky to work with so many innovative Ad Agencies around the world to help them achieve this connection through music. See some of our own collaborations here.