Our List of the Best Super Bowl XLIX Ads
Now that the dust has settled from the New England Patriots victory over the Seattle Seahawks, we can take a closer look at the other big competition last Sunday. That competition was for the best advertisement during the big game. Companies and ad agencies spent millions of dollars for the ad space and the production of these commercials — Let’s take a look at who we think are the big winners.
Kia | “The Perfect Getaway”
Kia scored with this ad for its latest sports-utility vehicle, the Sorrento. The ad features movie star Pierce Brosnan speaking with his agent about an upcoming role. What may appear to be an action-filled movie, ends up being the peaceful drive in the mountains in a Kia Sorrento. Notice the use of score in the ad — specifically the use of action cues during the action scenes.
Mophie | “All Powerless”
Mophie was the first company to sign up for an ad spot for Super Bowl XVIX. A gadget company on the rise, they produce a multitude of accessories for mobile devices. In this apocalyptic-themed advertisement full of epic music and visual effects, Mophie puts the spotlight on the latest of their external battery packs for mobile devices.
Fiat 500X | The Fiat Blue Pill
Humorous and clever, this ad made us chuckle. The custom score plays perfectly off the situation and the Italian setting! Bravo!
Agency: Richards Group
And the big winner goes to:
Clash of Clans | “Revenge”
Mobile gaming advertisements seem to be everywhere now, but the one of the biggest games currently made their presence known during the Super Bowl. Clash of Clans employed possibly the biggest action star for their ad. Fresh off the final sequel for Taken, Liam Neeson takes a similar route for retribution in this spot. While no one was kidnapped, Liam’s Clash of Clans village was defeated by “BigBuffetBoy55” — and he vows revenge with “lots of barbarians and dragons”, all in the comfort of his local coffee shop.