Best Trailers 2014
We published our favorite ads of 2014, but now it’s time for trailers. All aspects of these five spots, from the editing to the music, successfully made us want to watch the entire film. We commend everyone involved on this excellent work!
5. The Imitation Game
Agency: Zealot Inc.
The Imitation Game is already considered the frontrunner for best picture, director and actor, but the trailer deserves recognition as well. This one-minute spot is a fantastic exposition for the storyline, and exposes Benedict Cumberbatch’s note-worthy performance. The familiar arc of a trailer is executed in an intelligent way.
4. The Grand Budapest Hotel
Agency: Giaronomo Productions
What is a Wes Anderson movie without his signature visual style, deadpan comedy and an appearance by Bill Murray? This trailer carries all the features we characterize with his work, especially the quirky soundtrack. It’s esentially watching a mini Wes Anderson.
3. Mad Max: Fury Road
Agency: Trailer Park
The return of the Mad Max franchise did not achieve much fanfare worldwide, but when the teaser trailer was dropped at San Diego Comic Con, the hype and the excitement for the action film was immeasurable. The juxtaposition of the action-packed visuals and Yuri Temirkanov’s colossal Dies Irae make it a definite win for us.
2. American Sniper
Agency: Wild Card
This beautifully-edited trailer is concise and gripping. We love how the crisis of the singular scene unfolds, while simultaneously establishing Bradley Cooper’s character. The stark, ascending music creeps up in the most unsettling way.
1. Under the Skin
Agency: Mark Woollen & Associates
Visually stunning, eerie and Kubrick-esque are terms to describe “Under the Skin,” and the trailer tops our list for its blend of music, dialogue and visual effects. The premise of the film revolves around a predatory woman (played by Scarlett Johansson) seducing and killing men. What makes this trailer stand out from the rest is the genuinely scary, stirring use of avant-guarde score, the sultry voice of Johansson and director Jonathan Glazer (Birth) experimental, dark visuals.