Music and Media News: California Inspires, the Ivy App, Music in Advertising
Our music and media news covers the world of music technology, music in advertising and an 80’s icon who became one of film composing’s brightest talents.
Mark Mothersbaugh, composer of “The Lego Movie” score as well as longtime front-man for the 80’s band Devo, recently discussed his part in the latest advertising campaign for Google Play. Part of a series of videos titled, “California Inspires Me”, Mothersbaugh shares his experience growing up legally blind and that he did not have an interest as music. The campaign was produced by BBH Los Angeles for Google Play.
A simple web app can do so much for your productivity, Ivy is that one web app that can transfer your playlists from iTunes to Spotify. This takes away the painstaking chore of adding tracks one by one — all you need to do import your playlist from iTunes or as a CSV file. This is the perfect webapp for those looking to transition to the streaming world.
Source: Ivy Web Site
The Musicians Institute just held a panel in Los Angeles titled, “Music in Advertising”. Featuring some of finest creatives in the advertising and music supervision business, the panel touts that over $250,000,000+ of annual budget has passed through the esteemed panel’s hands.
Source: Music Mega Panel
Soundtrack.net posted a list of original score releases for the month of February. Scores we are looking forward to this month are “Le Dernier Loop” by James Horner and a remaster of “To Kill a Mockingbird” by Elmer Bernstein.