Volkswagen Campaign Featuring Brighton Rock Score
We love seeing film music used in ads!
In a recent campaign for Volkswagen France, “Corlleoni’s Brown” from Brighton Rock composed by Martin Phipps, a distinct, jazzy piece of music, was used for the score.
The ad which depicts a fun day at the carnival, shows patrons riding the bumper cars. But for some reason, the bumper cars were not bumping into one another. As if some force of nature or technology prohibited the bumper cars from running into one another.
Enter the light, jazzy and somewhat comedically sinister theme by Martin Phipps. “Corlleoni’s Brown”. The fast tempo, bebop inspired piece was perfect as the carnival patrons exhibited their frustration with not being able to “bump” into one another. The aspect of not “bumping” into one another is the premise of the ad as it promotes Volkswagen emergency anti-collision system.